bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. It's a true original, always defining fashion's next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand.